Here’s the thing. I know and more importantly, you know that Apple Watch is a pricey showpiece.
That’s it. A high-margin, high-priced showpiece whose sole reason to possess is to show it off.
Hey. Don’t hate the messenger. Don’t pretend that Watch’s sensors and bluetooth and computer-on-a-chip actually have a functional purpose. They don’t. We all know this. You’re going to use your iPhone for Apple Pay, your iPhone for texts, your iPhone for music, your iPhone for reminders, your iPhone to track your steps. Not Apple Watch. Not really.
In the future, years from now, it’s absolutely possible that Apple Watch, or whatever it morphs into, will impact your life beyond showing off.
But not now.
Which brings me to my main point: don’t be an asshole.
You bought an Apple Watch. You want everyone to know you have an Apple Watch. You want even strangers, people you don’t even know, to see you have an Apple Watch. You hope they even comment on it.
Fair enough. We’re all human, we all crave validation, praise, affirmation — even if it comes to us by a product we purchased. It’s all good.
Just don’t be an asshole.
As I wrote yesterday, almost no one on the planet will be able to afford Apple Watch. If you can, great. Just be mindful that most of the world can’t.
I wrote that because I noticed a rising tendency by the echo chamber to promote the costly specialness of Watch. Gruber, for example, wrote a — wink, wink — “Paging Auric Goldfinger” post on Watch. Tidbits was positively giddy over how much of the world’s gold Apple might buy up.
Knock it off.
As Richard Anderson wrote in a response to my original asshole post:
“Us Apple people need to stop being such jerks about how good the company we give money to is, and how terrible everyone else is. It’s helping nobody.”