For at least a year, I’ve extolled the virtues of Surface:
I love that Microsoft is sticking to its vision despite the doomsayers. Surface Pro 3 is meant to be both iPad and MacBook. Comparing it to just one device is skating to where the puck never was.
The Surface Pro 3 has the potential to become the device we all really crave: both a tablet and a laptop.
That column of mine actually spurred a rebuttal column from the very same site! Apple would never dream of copying Microsoft!
It gets better.
Earlier this month, I wrote two posts here noting that Surface was the correct vision for the enterprise, not iPad. I noted that Apple “fears” the Surface and told you to expect Apple to contort the iPad into a Surface-like device.
The only reason for an iPad is for some lean-back fun. A video, a game, a crude sketch. Which is fine — but not at the crazy high prices Apple expects. The value simply isn’t there.
To justify these ridiculous prices, Apple aggressively promotes the iPad as a device for creativity and productivity. Marketing works, but it can’t overcome reality forever. For creativity, iPad’s fine, though certainly lesser than a laptop. As for productivity? Not even close. People who are getting work done are *not* using iPads. Those who say otherwise are lying to you — or have flunkies doing the actual work on their laptop.
Apple knows this.
I am repeatedly excoriated by the Apple Echo Chamber whenever I dare suggest Apple got the vision wrong — or note that Apple has or will copy another company. When that other company is Microsoft, the howls are piercing.
Just today, the echo chamber is all a-twitter with anointed members of the priesthood demanding a Microsoft Surface. From Apple.
— Steven Sinofsky (@stevesi) January 25, 2015
I wish Apple would make a Surface
— Benedict Evans (@BenedictEvans) January 25, 2015
They hate it when I’m right.