Steve Jobs is still dead and always will be.
Everything Steve Jobs accomplished, everything he created, everyone he changed, his impact on business, learning, life, the revolution(s) he helped usher onto the world, the world itself even was significantly altered because of him.
How long till we forget everything?
How long till we stop caring?
The vast majority of the world has absolutely no interest in reading books about Steve Jobs. The vast majority of the world has absolutely no interest in seeing movies about Steve Jobs, no matter how true or not.
In 2013, Jobs, a tidy bit of hagiography starring Ashton Kutcher as Steve Jobs, opened to $6.7 million. The poor showing wasn’t surprising: Jobs is not a very good movie, and even the recent death of its subject couldn’t spur audience interest.
Two years and one Sony hack later, Universal’s released another film about Apple’s founder, but with Oscar-winning director Danny Boyle, Oscar-winning writer Aaron Sorkin, Oscar-winning producer Scott Rudin, and a gilded cast—Michael Fassbender, Kate Winslet, Seth Rogen—on board. The money practically prints itself! Except Steve Jobs limped through its national release this weekend, collecting a mere $7.2 million after a spry start on the limited circuit. Given that the aforementioned supernova of starpower was worth, in ticket sales, only half a million more than Ashton Kutcher with this haircut, it would seem that Jobs’ cult of personality does not have much pull at the megaplex.
We just don’t care.
And it’s not because the movie is bad or wrong.
I mean, how many Americans are interested in watching a movie about JFK, FDR, Lincoln, Washington, Harriet Tubman, Rosa Parks, MLK, Elvis, Joe Louis, Al Jolson, Henry Ford, the second man on the moon, the first man to break the sound barrier?
We’ve already moved on. This is what humans do.
Though it seems terribly unfair.
Steve Jobs had a disproportionate impact on human life.
Steve Jobs lived a life more likely to lead to a longer life than most.
Death doesn’t care. Time doesn’t care.
It seems to me these ought to care. And if they don’t, it seems to me someone brilliant and crazed and capable and daring enough ought to be able to change this situation. It’s the 21st century, for crying out loud! Yet, still death takes everyone at roughly the same time and roughly in the same manner and within a very very short time those not yet dead forget, already forgot, or will very soon simply stop caring.
If they ever did.
Worse, I am **forced** to accept this! I am utterly unable to change this!
There has to be a better way.
I’m looking at you, Silicon Valley multi-billionaires. Disrupt mortality! Or else, you will also be exactly like all the other crazy ones — dead, soon to be forgotten, known only, if at all, as that person whose image is shown briefly on that TV commercial. From 20 years ago.
Are you really so forgettable?