The smartphone wars are over. Facebook won. Soon, no entity will earn as much from mobile — mobile ads, mobile connections, mobile sharing, mobile purchases, mobile gaming — as Facebook. Not Apple. Not Android.
They are the past.
You should not be surprised then that Apple has already pivoted away from what it was once great at — mobile computing — to where it can maximize profits: extracting payments from every transaction, every interaction, every experience that takes place on its mobile screens.
Apple as the Everything Company.
A small cut from everything you do — all of which is locked inside that shiny Apple screen.
I know. You’re special. Why would you ever leave Apple’s loving and high-margin embrace? But you sound like the wealthy retirees who wonder why everyone doesn’t shop at Whole Foods.
The intolerant progressive — quick to judge, always promoting inclusion, never living amongst the commoners.
Question: Why do you hate America?
What’s that? You don’t?
Then why are you so eager to send good paying American commoner jobs to China?
Because I guarantee you that’s what will happen should Apple succeed at developing an Apple Car.
Following Tim Cook’s mad pursuit for profits, profits, profits and MOAR PROFITS, Apple is now little more than a brand name.
Everything “made by Apple” is actually “made in China.” It’s not just Apple, of course. China dominates the manufacturing of consumer products.
Except one: cars.
And China badly wants to control global car manufacturing.
More work for its people, more money to secure the government, more ways to bend the world to its wishes.
Can’t make computers, can’t make cars, what will you do? Care about privacy? LOL. China doesn’t — and they make that supercomputer with the voice recorder and camera and GPS you carry with you everywhere.
I am certain China intends to use the Apple brand name as its primary path to gutting American auto manufacturing and shifting production to the homeland.
Question: Why are you cheering this?
Apple has hired Bob Mansfield to oversee its automobile project.
As the focus of automobile technology shifts from the internal combustion engine to software, machine vision, and battery technology, it has opened the door for companies like Apple to benefit from years of experience in building high-tech devices. (CEO)
Gotta chase the money wherever it takes you.
No, that wasn’t ever Steve Jobs’s vision, but it pretty much sums up Tim Cook and every other CEO.
Plus, you have to keep Wall Street and the press convinced that your company is…THE FUTURE! That your company is on The Right Side Of History.
Cook just reported the past quarter’s corporate results.
They were poor.
- Revenue down 23%
- iPhone sales down 15%
- iPad sales down 9%
- Mac sales down 11%
- Apple Watch sales down 55%
No wonder he has to talk up cars and other non-existent products.
In five years of running Apple, the only new products under Cook have been Apple Watch, a flop-turd of epic proportions, a high-priced, heavily marketed device that attracted less than 2% of the user base — and will, I assure you, sell fewer units in all of 2016 than it did in just part of 2015. The other ‘new’ product was turning iPad into the Microsoft Surface — complete with keyboard and stylus.
The very thing Apple was great at — product innovation — has since been cast aside for “ecosystem” profits.
Pivoting to the car business absolutely makes sense given Cook’s anemic track record.
It also makes sense when you consider that Apple’s money comes from encouraging us to stare into high-priced Apple screens every waking moment, literally. There is never a time when you are not looking into an Apple screen. Not in bed, not at work, not out for a jog, not while standing in line, not while on the toilet — and not while in the car.
An Apple Car makes the most sense, of course, if you are China.
China hopes to make “Apple Cars” to sell to the world’s 10%, sucking the remaining profits out of the industry, and undercutting the competition.
There are no smartphones now made anywhere except China. Is that what you want for automobiles?
Look at me! I’m driving an Apple Car!
Made in China.
Damn, I miss Steve Jobs.