If Apple CEO Tim Cook gives a rat’s ass about “fake news,” then he’ll kill off the sycophant, repetitive, distrustful Apple Echo Chamber.
Dare ya, Tim.
Apple makes high-margin products. You are not required to purchase any of them.
The Apple Echo Chamber insists they are each and all wonderful, iconic, disruptive, revolutionary, magical, delightful.
Because, the details.
But the sycophants always always always grade the Apple products on a curve.
Watch: they’ll speak ill of the competition, trash those who speak out, and give you only the good of the Apple product. But then, only after you’ve handed over your hard-earned money, they offer up…the wish list.
They wish — for the next version of the product you already bought — all the many things that Apple should add, improve, reduce, copy.
All of which should have been in the original.
No technology before it’s time.
You know who’s worse?
The sycophants who insist that you’re not the audience, therefore you aren’t allowed to criticize. Don’t you dare say that Apple Watch is shit. Be silent. It’s not for you. You’re a “techie,” you’re not a “normal,” Apple is manufacturing — er, designing — for them, not for you, you can’t understand and you cant speak out.
Whenever there’s an Apple product that is obvious shit, the most cravenly of the sycophants respond by saying, no, your voice must be marginalized, this product isn’t for you.
Oh, Apple blogger.
Notice how for years — literally, years — the Apple Echo Chamber has told you that others copy Apple. Meanwhile, the rest of the world has happily used AMOLED displays and wireless charging going back multiple product generations.
Do the sycophants talk up these great features?
Not until they’re offered by Apple.
When they — finally — talk up features that others have had for years, that’s when you know those features are — finally — coming to Apple.
The Apple blogosphere is the worst of the fake news.
You love Apple? You love Apple products? Awesome! But you simply can’t trust nor should you engage with the purveyors of fake news.
Back to Apple.
Who gets fired for Apple Watch?
Should it be Jony Ive? The entire team?
I walked past a crowded Apple Store this week. Again. There was not a single person exhibiting even an interest in Apple Watch. Again.
I told you when the product was launched it was a flop-turd. I honestly never imagined it would be so much worse than the lowest of my low expectations.
Think of what could have been.
Had Apple not spent all that money, invested all that time, those resources, so much brain power on Apple Watch but instead focused these on something truly wonderful, useful, revolutionary, magical.
Does that Apple still exist?
Are great products truly still within Apple’s abilities, or have these gifts been traded for the good-enough world of high-walled ecosystem?
1,000 yes’s for every no?
But just maybe pirate Apple, magical Apple, the Apple of old is still there, still alive?
Only by demanding the very best from Apple, only by demanding the full truth from the tech blogosphere, can we rescue that Apple.
The Apple Echo Chamber stands in our way.
Today’s Apple has become Old Microsoft. Lock-in and ecosystem. Margins first, profits second. What’s that, the users?
Maybe a jolt to the sclerotic pathways clogging the shiny new headquarters of Old Apple will do the trick? I recently stated that the only hope for Twitter is for Amazon or Apple to acquire it. It’s not just charity. There are clear benefits for the buyer: an engaged, mobile, wealthier-than-average user base of several hundred million whom love to discover, share, buy, and transact.
Maybe there’s a new benefit: Apple VP Eddy Cue says the future of television is interactive.
Cue said he could see a TV environment where content makers are creating a more interactive TV app, and where viewers watch the program on their Apple TV, iPad, or phone, using the remote or simply the touchscreen to interact with a show.
Fine, that sounds horrible.
But…talking about a particular show — right now — with my friends, family, and followers, or placing a bet on whether or not this very next snap to Tom Brady turns into a 10+ year completion, or voting on which woman the Bachelor should cast off; these engage the viewer, and Twitter is, right now, the best vehicle for these forms of interactivity.
And Apple badly wants to get into television.
Yes, including making a television.
Apple’s business is like Coke. You must always be within reach of a Coke. You must always be consuming a Coke. For Apple, you must always have a high-margin screen nearby, always, and you must always be staring into that screen, always.
But if you’re going to have a screen always at hand, eyes at the ready, you deserve the very best screen offering the very best value. Like Coke for soft drinks.
The Apple Echo Chamber supports a lazy, gluttonous, me-too Apple.
Time to cut them off.