There’s a lovely Iranian family that operates a small restaurant not far from me, they make my favorite affordable Middle Eastern dishes.
I can’t go there anymore.
They don’t support gay marriage.
It has to be.
I do not possess infinite number of dollars. But in the 21st century, I can get food — cheap, high-quality and prepared food — at extremely reasonable prices. Best to maximize the impact of my dollars by only buying from those who are part of my family, or my clan, my tribe, certainly those that possess values which align with mine. Let that nice Iranian family business be shuttered — until they alter their values.
Stop. You are not offended. You know I am right. This is the world you want.
Vox Media: “Review: You Probably Shouldn’t Eat at Chick-fil-A“
The fast-food giant serves up some solid food, but with a side of unpalatable baggage
Millions of dollars of the chain’s past profits funded groups that opposed same-sex marriage during an era when millions of Americans were fighting for their civil rights; smaller donations went to a group that practiced conversion therapy, a practice that stems from the discredited belief that homosexuality is a mental illness.
So what if they were “past profits” or that franchisees do not necessarily adhere to the aging original owner’s values. The chain is tainted.
Values equal profits.
This idea, which presently you may find “unpalatable,” is almost certainly the wave of the future, a response to the death of economy and the rise of social media and abundance.
It’s well underway, in fact, only you didn’t recognize it because you were too busy cheering for those companies which diminished themselves to comply with your values.
CEOs and senior executives of 175 of the United States’ largest companies announced Monday that they are pledging their organizations to diversity goals and are forming a committee to ensure they follow through.
Diversity is a value. Those that say it is “good for business” are lying to you. Embracing “diversity” is a necessary action for many businesses in an age when values equal profits.
Your iPhone was not made thanks to diversity. Nor was the Internet, nor television, nor the automobile, nor aspirin, nor anything you think magical, wonderful, life-saving, or even life-affirming.
Emil Michael, recently Uber’s second in command, has “departed” the company.
A necessary sacrifice.
It is alleged that Mr. Michael and others at the company behaved in Korea in a manner that tech bloggers and riders — in America — found to be unpalatable.
You cheer his departure and the pressure placed upon Uber, insisting the company align itself with your values. Yet you are shocked — and even find it distasteful — when others insist the exact same thing, but who possess different values than you. You are outraged when ‘those people’ follow your tactical example, but using their values. You are especially outraged when they direct their dollars away from select businesses which you feel — feel — should be protected, or somehow let off the hook.
With the death of economy, money will go toward funding specific, dearly held values, such as belief in Christ, a desire to promote sustainable energy use, to promote non-gender based public bathrooms.
You will find this unpalatable only when it conflicts with your values.
Prepare to have a permanent semi-queasy feeling in your gut.
Of course, you no doubt already do. You’re stuffed. You consume too much, eat too much, buy too much, waste too much.
We all do.
The death of economy will also mean the death of consumption. Mercifully.
Think of that.
We have so much stuff, stuff we don’t use, stuff we don’t need, stuff we can’t fit inside our own homes, that there is a thriving industry of businesses whose purpose is nothing more than storing the too-much stuff we have off-site.
MakeSpace announced that it had closed another $30 million, bringing its total amount raised to $56 million. Another San Francisco startup, Trove, launched at the end of May with $8 million raised.
Follow the consumption!
The storage market is already a $30 billion dollar business with 11 million households renting a storage unit.
With the new round of funding, Clutter hopes to kick off an even larger expansion in 2018, including to Europe.
Wouldn’t it be better if these companies weren’t needed?
Make them not needed!