Ultra-high-priced consultants tell every business that pays them that they must…change. They must…disrupt…themselves.
It’s been so for at least the past 25 years.
The Apple Echo Chamber says this all the time about Apple, a company that makes nearly all its money from one single product.
But, it sounds cool. No surprise Amazon has its mouths say that it is a…disruptor.
The New York Times leads the cheer squad:
Far from being weak, Amazon in this view is so strong that it is disrupting not only other retailers but also itself, knowingly and eagerly, as it seeks to leverage its powerful e-commerce operation to become a retail and entertainment colossus.