Apple Bean Counters Earn Big Bonuses

There is a 16gb, 64gb and 128gb iPhone 6. There is no 32gb iPhone 6. Why?

Money. Big money.

Usually Apple releases three versions of the product that are separated by the storage dimension. In the past it was 16GB, 32GB and 64GB. And the versions increase in price by the standard $100. That changed with iPhone 6.

What did Apple’s “first class,” “second class” and “third class” pricing discrimination lead to?

About $4 billion in added profit.

Some bean counters at Apple will be spending the month of December in Aruba, I suspect.

watching the watchers