Free To Get. Pricey To Play.

A good move by Apple to ditch the “free” label for those “free” iPhone/iPad games that wind up costing parents rather exorbitant costs when children rack up the in-app fees.

Free-to-play is the dominant business model in mobile app stores, representing 92 percent of all revenue on iOS and 98 percent of revenue on Google Play in 2013. But critics say free-to-play games can be designed in ways that hurt the gaming experience or, more seriously, manipulate players into making unnecessary purchases — a claim that has invited government scrutiny.

It’s kludgy, but it’s pro-customer.