An Ubiquity Of Macs

The-Princess-Bride-the-princess-bride-4563982-1280-720

Few people have helped sell Apple — and Macintosh — as much as Walt Mossberg, now with Recode.

I do wonder, however, if he understands the meaning of the word “ubiquity.” His column today:

The Mac’s Second Act: From Obscurity to Ubiquity

What? Ubiquity? Really?

Indeed. You have to read a lot of words before Mossberg gets to an actual number:

Apple reported that, for its fiscal fourth quarter ending Sept. 27, it sold 5.5 million Macs, up from about 4.4 million in the year-ago quarter. Analyst firm IDC says Apple took 6.9 percent of the worldwide PC market, becoming the No. 5 vendor globally. And it reached 13.4 percent of the U.S. market, becoming the third-biggest-selling computer line here. That’s well below Hewlett-Packard, at 28 percent, and Dell, at 24 percent, but a triumph for a computer for which consumers typically spend more than $1,000.

6.9% worldwide. 13.4% US.

Ubiquity!

But, seriously. Imagine for a moment the gnashing of teeth from the Echo Chamber if Mossberg declared Windows Phone ubiquitous.