The annoyingly named Anttenna is based on a great idea for this decade of the smartphone wars:

Anttenna is a free mobile application that facilitates real-time, location-based, person-to-person exchanges. By turning traditional classified listings into geo-tagged twitter sized microlistings, Anttenna lets you quickly connect with people nearby. Got an extra ticket? Need an extra ticket? Lost your dog? Having a yard sale or an open house? Just post a quick mobile microlisting.

Anttenna Mobile Micro Listing Video from Tom Antl on Vimeo.

Given the primary meta trends driving business success for this decade (including FREE, HYPERLOCAL, REAL-TIME, SOCIAL), then Anttenna has a real shot at becoming a major force -- provided it can effectively develop the appropriate ecosystem.

Think locally scale globally! It's one of my core strategic pushes for entrepreneurs in this country. This is a massive industry in the making!

No one of the newer LBS (location-based services companies) has yet reached Google revenues, Facebook potential or Twitter scale. But in a recent post, respected tech writer Om Malik appears to poo poo the potential of the current crop of LBS start-ups:

My problem, of course, is not with the technology per se, but with its implementations. With the exception of Foursquare, most LBS startups have not found a way to even briefly engage me. Many of them are going to meet a fate no different that that of a moth flitting around a flame on a dark summer night. So in case you hadn’t noticed, I am a tad skeptical about this notion of geowars.

Maybe he's right. Maybe none of them will reach the stratosphere. But that's sort of like knocking the dozens (thousands) of PC companies in the early 1980s. No one could realy know in the early days who would be the next Compaq, for example, but the industry was about to explode. That's what I think about LBS. Hyperlocal is hyperglobal. Think, America, at the hyperlocal level -- and figure out how to scale that across the planet.

Godspeed!

Facebook sits atop my Great Leveling ranking of technologies. Tied with Android, just a single point above the iPhone.

Take a close look at their score (here). That's a high number, for sure, but what do they suck at?

HYPERLOCAL

Thus, you should not be surprised by the whispers that they are looking to buy LOOPT, which would get them quickly, if a bit ugly, into the hyperlocal arena.

There is no indication that Facebook has made an actual offer to buy Loopt at this time, and in fact we don’t even have direct information that negotiations are taking place. But it’s clear that Facebook is at least considering acquiring Loopt, and/or others in this space.

It’s also not clear that Facebook is the only company taking a look at Loopt. Google is also highly interested in the mobile social and location space. Their recent launch of Buzz, which allows check-ins of locations via a mobile device, is just one indication of that.

But Facebook is clearly furthest behind. They have one of the most popular mobile applications but have to date ignored location features and the increasingly popular checking-in at locations via mobile devices. Part of their hesitation is likely due to privacy concerns around disclosing location information, even at the user’s request. But they’ve also clearly just sat on the sidelines as well as the space developed, and recently surged in activity.

It’s time for Facebook to make their move. Jupiter Research recently stated that location based services could generate nearly $13 billion in revenue by 2014. Facebook wants their share of that.

Well, I've been informed that I show up first in Google for a few different phrases so soon I can let you know.

Now, I guess if it was a specific keyword, such as probiotic or VoIP or Timberlake it would be much better. The phrases I hit #1, unlike the Beatles, are:

• smartphone prosperity
• android hyperlocal

There may be others I'm not aware of. Thanks to a reader for tipping me off. It's nice to know. Feedback is always welcome.

Maybe I should deliberately try and go for #1 spot on the single word: DESTRUCTION. (It currently belongs to a German Thrash Band. That sounds cool, so I'll let them keep their top spot.

The future is evenly distributed. Today, it will cost you $25 from iSites to have your blog/RSS configured and submitted to Apple for its App Store (soon, Android).

A couple years from now, probably they'll charge a nominal fee, like a $1.00, to stop the flood of unnecessary submissions, then quickly realize that's pointless and unnecessary and impossible and just make it free.

Before then, they'll probably make it so such blogs, sites and other tools only appear when you are at a location that makes the data more critical -- like a car blog when you're at a dealership, a foodie blog that pops up just before lunch time (on payday). That sort of thing.

I was surprised to discover, while Googling, that "hyperlocal" (and) "iPhone" called up zero ads. Similar empty result for "hyperlocal" (and) "Android."

In fact, despite its buzzworthiness amongst the geekset, "hyperlocal" itself has almost no Google keyword ads.  There was not even an ad for "Superphone."

From TechCrunch I discovered this iPhone app that, through opt-in aggregation, helps track regional and even global asthma suffering.

A new iPhone app called AsthmaMDhttp://i.ixnp.com/images/v6.18/theme/silver/palette.gif); background-color: transparent; visibility: visible; width: 14px; height: 12px; background-position: -1128px 0pt; background-repeat: no-repeat; text-decoration: none; vertical-align: top; display: inline;" src="http://i.ixnp.com/images/v6.18/t.gif" alt="" />, which was created by am Pejham (a doctor and researcher) and Salim Madjd, aims to help some of those sufferers. The application let’s them keep a diary of attacks, helping them keep records of the severity of attacks, medications used, etc.

But what’s really interesting about AsthmaMD: users can opt in to share this data anonymously with the service. The data is aggregated and will be shared with researchers. The company says that will help doctors and researchers better understand the disease, and may help people know when an attack is more likely.