DigiTimes sent the following to my in-box this morning. Nice of them, eh?
The global market competition among iOS, Android, Windows Mango and BlackBerry platforms is expected to heat up in the fourth quarter as international vendors are going to launch flagship smartphone models, with hardware specifications expected to develop toward 1.5GHz dual-core processors, large screens over 4-inch, ultra-slim form-factors and supporting HSPA+ download speeds of 21Mbps, according to Taiwan-based handset makers.
Given some mid-range smartphones have already adopted 1GHz processors, the new flagship high-end smartphones are trended towards processors clocking at 1.2-1.5GHz, the sources noted.
In addition to market speculation of dual-core A5 processors for Apple's forthcoming iPhone 5, new flagship models from Samsung Electronics, HTC and Sony Ericsson will also be powered by dual-core CPUs, the sources added. However, Nokia and RIM (Research in Motion) are not expected to roll out dual-core models until 2012.
HTC, Samsung and LG Electronics (LGE) are also expected to roll out models with display sizes ranging from 4.3- to 4.5-, or even up 4.7 inch, the sources indicated.
You would have thought that humanity would have long ago evolved beyond this sort of thinking. And that analysts were smart enough to realize that, just like when you put a pickup truck engine in a two-seater sports car, yes, you may have a car that can now go much much faster. But, make sure you never ever leave the smooth straightaway cause the thing can't make a turn for shit. And remember to fill up the tank before heading out.
Hardware specs for smartphones are sort of like that. They only matter in very specific situations, all of which are rarely reflective of the real-life use case of any typical user.
In the PC era, the focus on hardware specs at least made some sense. Nearly every PC was Wintel based. Plus, they were purchased in bulk by IT guys who, frankly, had no real understanding of how every person in every department was using or wanted to use their PC, and for what purpose. Price and specs were all he had to go on. That and who took his sorry ass out to the best golf course.
Whole new world, my friends.
Everyone, at work, at home, children, seniors; we use smartphones all the time, everywhere. We carry them with us, access them to read a book, watch a movie, or simply for a quick check-in or status update. The focus on hardware specs misses the mark.
That screen may in fact be bigger. Is it better? A higher resolution? Does it fit in your hand? How heavy is the device? Can you watch a movie on it? How easy is it to find and buy and stream that movie? And beam it onto your television, should you like?
I'm all for "dual core" processors, but I'll take Blackberry BBM, on a non dual core device, over your powerful processor, without BBM, any day. Oh, and along with no BBM, how come your battery only lasts for like four hours?
Nokia has long made some of the best cameras in smartphones. Yet, even here, where megapixel count is a reliable indicator, reviews of competing devices' cameras reveals that megapixel counts are not a complete proxy for picture quality.
And if they are, how easy is it, really, to now upload that awesome picture to your Facebook page? Or upload that video to YouTube? That matters, dear user.
Having HPSA+ or 4G speeds is great. Except, it drains the battery, crashes the device, doesn't really work in my area, doesn't offer better calling and is still no substitute for WiFi. Give me WiFi and an intuitive operating system and I'll gladly accept 3G, say, over 4G and a cumbersome OS.
What are the games? The apps? How easy is it to find them, buy them, download them?
I realize that it can be difficult to not focus on hardware specs. After all, it's hard to quantitatively rank variables such as ease of use, or user satisfaction. Even putting a number on build quality can get dicey. Nonetheless, I still contend that the SMARTPHONE RANKINGS methodology I developed nearly 2.5 years ago, continues to be the best tool out there -- for any and all the billions of potential smartphone users. It is an attempt to assign a quantitative score to qualitative, but extremely important factors. Will the device enhance your productivity? Is it fun to use? Easy? How well is it designed? What is the scope and value of the ecosystem? For the majority of users, this is paramount. How usable is the device? This is a billion plus person market. Usability is absolutely critical. I may prefer Blackberry to any Android but you'll notice in my rankings that top Android devices beat out Blackberry.
If someone tries to sell you a smartphone, and mentions "dual core" or "gigahertz" or screen size, odds are that the device isn't as usable, and therefore not as functional or enjoyable or as *powerful* as it could be. Make sure you spend plenty of time test driving it, including taking it around a few sharp turns. And if you're still not sure, consult the smartphone rankings.