Amazon is the best strategic player in tech. Better than Apple, Google and Microsoft.

So says Forbes, in a lengthy piece that can be difficult to read for all the boisterous pomposity -- as if there were any other kind! Still, good stuff in there.

More than any other corporation of the Internet age, Amazon embodies the emerging culture of business strategy. It is the General Electric of our times, and Bezos is the Jack Welch. When the definitive book on corporate strategy for the early Internet era is written, Amazon will be the main example, not Google, Apple, Microsoft or Facebook. Those are great companies too, but their greatness lies in other departments. As far as corporate strategy goes, they are mediocre players, not grandmasters.

What? I told you it was filled with boisterous pomposity. Don't blame me.