Apple is a marketing company. Apple hipsters waiting in line edition.

I've probably written at least 100 posts entitled "Apple is a Marketing Company." Hell, I even compiled dozens of posts on this topic and made them into a 99cent eBook -- available from Amazon!

The posts, as with the eBook, are, you know, ironic. Because *only* small-minded, reflexive, likely jealous Apple haters actually think Apple is a marketing company, or that the *hundreds of millions* of Apple customers around the world only pay for Apple products cause they are sheep, standing in a line, doing as they are told. 

As I have documented here repeatedly, as late as yesterday, watch an Apple commercial. Go on, I'll wait. The focus is on the product. Period. What it does, how it does it, and the direct benefits it offers its users.

Now watch nearly *any* Android ad, for example. As I just showed only yesterday, which was one of several dozen examples, the advertisement is almost entirely "marketing". The hipness, the coolness, the futuristic aspects, the hot babe that kicks ass, the Tom Cruise wannabe acting like he's (now) living in a Minority Report world.

Go on, watch them. I'll wait.

Which is what makes this Samsung ad so utterly sad. It was probably never true but if it was true, ever, it was true *years* ago. Back when Apple didn't rule the planet's personal computing market. Back when they had to do anything to get business. That is no longer the case. Just the reverse, in fact. That is why every Apple commercial you now see focuses on the product. Period. And every Android commercial you see, including this desperately seeking clever ad from Samsung, *deliberately* chooses *not* to focus on the product.

Cause product vs product, it can't compete. In the entirety of the ad below, how much time is spent on the actual Samsung product? It's "specs"? It's abilities, it's operating system -- it's direct benefit to the user?

5% maybe? There's a brief mention of 4G, though they don't dare say it's actually *easier* to access the mobile web. They do mention, quickly, the larger screen, though don't dare say the *picture quality* is actually better. Because they can't. 

Perhaps this ad could have worked 3 years ago. Which I think makes it the perfect metaphor for Android. 

{Bonus: Absolutely *every* consumer products company on the planet wishes they could have an actual line of customers waiting to purchase. Samsung included.}