Apple is a marketing company! Rave at the Apple Store!

Video via MicGadget.

And if you can briefly ignore the epic chest of girl in white, you have time to ask yourself:

Does Samsung really want to build its marketing campaign on the idea that those who love the latest iPhone, say, are just hipster posers clinging to a brand? 

There may be a billion dirt poor Chinese in this world but there's also 300 million very wealthy ones, and right now, those are the ones buying the high-margin products.

If I were Samsung, I'd spend less time on, you know, marketing, and more time on building fanatical customer loyalty.