Books on the iPad

Maybe it's because I have been an Amazon customer since before there was an iPod. Perhaps it's because I owned a Kindle before there was even an anouncement about an iPad. Or it could be because I still associate books with Amazon.

But here's the thing. I got the iPad on day 1. Use it for many things, including reading books. In fact, I prefer reading on my iPad to the Kindle. Only it has just occurred to me that I have never purchased a book from iTunes. Hell, I don't think I"ve even looked at that App Store bookshelf.

It's sort of like iTunes. I think of iTunes when I think of music. It works on all the devices I expect it to. They have my payment information already, so there's no hassles. I get the download almost instantly. If I were Amazon, since they can't compete with Apple on the iPad, focus as much resources on the digital book-buying experience as on the actual Kindle device.