I expect no substantive changes to non-neutral Google search results following the Google all-hands today ($GOOG)

Why?

Because as I wrote earlier this month:

Page has shown that he has learned the primary lessons of the two most important, powerful and influential tech leaders of his generation:

  1. From Microsoft's Bill Gates, Page has learned that Google cannot win unless it crushes its enemies. There can be no co-existence, nowhere on the web. Not in advertising, not in search, not in social media; nowhere.
  2. From Apple's Steve Jobs, Page has learned to do what he thinks is right, always, and absolutely not give a fuck what anyone says or thinks, good or bad, inside or outside the company.

No one is better qualified to run Google at this point in history.

"Back pedalling" on a core decision -- to contort search results to enable Google+ to occupy the top spot, is not something I expect Page to change.

If he does, than assume he has far less power than the founder/CEO of a tech company should have.

Like the new results or not, and I know you do not, Page has instituted these new "search plus your world" policies because he understands, better than any of us, possibly:

the web is morphing, it is rapidly transforming into something that it was not just a few short years ago.

The web is becoming real-time, social, hyperlocal and mobile. The web where Google earned its fortune, where Google still earns all its money, is a relic, a dinosaur.

Those clamoring the loudest for Google to return to its past do not understand that that past is no longer there for Google to return to. 

Page may engage in some PR friendly moves, but never again expect Google to offer "neutral" search results. It's not merely naive, it's no longer feasible. If Google were to adhere to what the believers say is Google's mission, than it would be marginalized within a few short years. 

To think otherwise is to reveal you badly misunderstand the direction of Google -- or the web.

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