the smartphone wars

InCrowd (by Booyah)

http://booyah.com/
Business Model 1: 
BORING IS DEATH
Business Model 2: 
THINK LOCALLY SCALE GLOBALLY
Smarthphone: 
CORE
Founded: 
2010
Value: 
$3,000,000

Booyah, headquartered in Palo Alto, Calif., is dedicated to creating new forms of entertainment to the masses by bringing together elements of the real world and the digital world. The entire development team draws its creativity not only from highly respected studios, including Blizzard Entertainment, Activision, EA, and Insomniac Games, but also from a vast array of industries, such as Semi-Conductor, Consumer Web, and the Social Gaming space. The Company is financed by Kleiner Perkins Caufield & Byers' iFund.

The InCrowd app is iPhone only at this time (31 August 2010) and available here:

http://itunes.apple.com/us/app/incrowd/id386647048