Jawbone is iPod

I've been saying for some time now that Apple should not retire the iPod brand. Rather, re-focus and re-position it.

I believe that with Apple's customer base, iTunes and App Store ecosystem, amazing design skills and personal computing and personal wireless device making expertise, that iPod offers Apple a huge opportunity to become the premier brand and platform for all the (simple, integated) tools, devices, services, accessories, databases and software for fantastic, high-margin "body computing".

Which is now what Jawbone is working on:

Just an hour ago on stage at TED Global, Jawbone announced the grand project they've been quietly working on for years: A wearable band called Up, which is infused with sensors and smartphone connected, allowing you to track your eating, sleeping, and activity patterns.

The Up's sensors collect data about how much you've been sleeping and how much you've been moving. That data is then fed into a smartphone app, which also takes in information about your meals. (You enter meal data manually, in part by taking pictures of what you've eaten.) Based on all that information, the smartphone program provides "nudges" meant to help you live healthier, day by day. For example, if you haven't slept much, when you wake up the app might suggest a high-protein breakfast and an extra glass of water.