Missing the point on the LG Android tablet propoganda
One of the core requirements for writers for Business Insider, the main one near as I can tell, is to craft a headline that will garner maximum page views. For now, this often means deliberately bad-mouthing Apple or bad-mouthing anyone who might bad-mouth Apple.
Today's version:
Don't Mean To Be Rude, But How In The World Is LG Going To Make A Better iPad Than Apple?
Oy vay. Of course, I read the article, though less for the 'content' and more for the comments. And no one seemed to pick up on the larger point: the death of the PC.
What we know to date is: iPhone sales have been off the chart and yet Android smartphones will soon pass the iPhone in total sales. We know that iPad has sold millions, even without MS Office, and that other tough competitors are developing their tablets (Blackberry; Android makers).
And, yet, the article focuses on comments LG's marketing head made about their upcoming tablet being better than iPad. Maybe it will be. Maybe you don't want to launch a product without talking it up in the media so, you know, people will actually know about it and maybe want to buy it. Maybe it's bad form to suggest your product won't be as good, or even better. Marketing = propoganda, after all.
But there is nothing in the post about how, in the span of about 12 months, tablets did not exist; not really. Now, Apple has a popular tablet -- that does not run on Windows. Blackberry is developing a tablet that does not run on Windows. Android makers are developing tablets that will not run on Windows. Electronics companies are developing tablets that *might* run on Windows as a secondary consideration because they are looking to create tablets for specific industries (e.g. healthcare, education).
The smartphone (and the tablet) are quickly replacing the PC. iPhone's IOS and the Android OS will, in a few short years, have the installed base of Windows. That's a big deal. Did you ever even believe that would be possible? Thirteen months ago how long did you think the PC would survive? Ten years? Twenty? Six months ago didn't you think that Microsoft could develop a new OS, say in 2014, let's call it Buena Vista, that would sell in the hundreds of millions. It's nearly impossible to believe they could achieve anywhere near that level of success now, not with what we know will be viable competition.
Yet the 'experts' at Business Insider are placing their focus on minor propoganda statementsspoken by LG's marketing guy? Talk about missing the big picture.
- brian s hall's blog
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