Pepsi and Foursquare jump the shark

This reminds me of Thelma and Louise, as they speed toward the edge of the cliff...

Pepsi signs a big deal with Foursqare. Now, thanks to the wonders of technology, you can find out if the place you're at has Pepsi! You know, in case you really really need a Pepsi.

As the French would say, le stupid.

I can understand why Foursquare would want to sign up big pocketed sponsors. Hell, with their "youth" marketing campaign, I guess I can understand why Pepsi would want to get onto your cool, hip smartphones and social media platforms. But for them to sign up with Foursquare and pretend it's anything more than traditional brand adveritising doesn't wash.

Anywhere you go, with or without your smartphone, with or without Foursquare, you'll know if you're thirsty and you'll know if you want to quench that thirst with a soda pop and you'll know if you prefer Pepsi over Coke and you'll know if you'll choose Coke if they don't carry Pepsi -- and not go someplace else because they do.