RIM cant get no...satisfaction
Reviewing PED's analysis of a $1500 research report on smartphone "satisfaction" and preferences.
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The iPhone continues to get the highest satisfaction marks (70% "very satisfied") compared with Google's (GOOG) Android (50%), Microsoft's (MSFT) Windows OS (27%) and Research in Motion's (RIMM) BlackBerry (26%).
iCloud seems to have made owners of Apple products more likely (29%) to buy Apple. Even non-Apple owners say they are more likely (13%) to swing Cupertino's way now that iCloud has been announced.
Despite the lack of a new iPhone, iOS got bumps in March and June in the mobile operating system preference chart. ChangeWave Research head Paul Carton attributes this to the launch in March of the iPhone for Verizon. And although the increases are not as large as the ones that accompanied the 2008 launch of the iPhone 3G or the 2010 launch of the iPhone 4, they bode well for Apple.
A few thoughts:
- How could iCloud have made such an impact on satisfaction and preference results? It's barely in place. Is this hype? Or are ChangeWave's results not to be reliant? Sort of like an "Obama approval poll" the day after bin Laden was killed. That iCloud could bring so many non iPhone/Apple users at this very early stage makes me suspicious of the entire research report.
- I've long said I do not think we will have iPhone 5 this year. Every pundit says I'm wrong. Fair enough. Still, given how much money Apple is making from iPhone 4, how iPhone 4 is the most preferred device on the planet, wherever available, it sure seems awfully risky of Apple to launch a new device when things are going so well. I won't be convinced of iPhone 5 til I see it.
- I can't afford the report so don't have more details. I sure would like more re "satisfaction". A full 30% of iPhone users are not "very satisfied" with their iPhone. That seems awfully high. And for Android it's an astounding 50%. Isn't that shocking to anyone else? For Android, lets say the typical US based Android customer is dropping $100 on the device, signing up for two years of a criminally expensive carrier contract, meaning they are locked in for two years without an egregious penalty. To have only a 50% very satisfied rating seems abysmal. Too bad the summary report doesn't break out satisfaction rankings by specific Android maker (e.g. Samsung vs SE).
- And it's only 26% of Blackberry customers that are "very satisfied"! Are they envious? These are huge numbers of customers that ought to be very satisfied but are not. That is a huge weakness.