Silence = Death. In South Africa, text messages can end the silence.

This guy takes a while to get to the point but I thought this was amazingly clever. A text message campaign, at essentially no cost, helping to get the word out about HIV and AIDS. In a country significantly impacted by HIV, with numerous pockets of extreme poverty, and an embrace of mobile phone texting. The awareness campaign messages ride along the 'white space' of many of the texts that South Africans send out everyday.