the smartphone wars

Siri baby. And hurry down the chimney tonight.

Yet another (very well done) Apple advertisment, once again actually showing the product, showing it being used, without the use of robots; no hotties, no, er, androids, no mocking of others or other's customers. Straight up, not like all the bullshit *marketing* you get from other companies.

Yes, I'm mostly talking to you Motorola and Samsung.

Though a few words of advice for Apple: you advertise the shit out of Siri. I understand it's new and "beta". That's not an escape hatch.