Smartphone Laws

The real-time social mobile web...and the destruction of everything.

These laws will help you survive the global smartphone wars.

Content

• Brian's first law of content: information wants to be monetized
• Brian's second law of content: your cost structure will be destroyed
• Brian's third law of content: people want what they want when they want it where they want it on the device they want it on (deny them this at your own peril). Only old people can even comprehend when this is not so; the young view it as a (momentary) glitch in the matrix.

Scale

• Think locally scale globally
• Hyperlocal is Hyperglobal. Do not make market scale a deciding factor. Scale will be achieved, quickly, once a need is met amongst a single group or locality.

Profits

We can get anything anywhere anytime from anyone, therefore:

• your customers are your advocates -- or they will soon no longer be your customers
• values equal profits
• storytelling sells, and great storytelling sells much more
• The creators of wealth gain at least equivalent power. Smarphones are enabling equivalent access to funding, global markets, data, content, social media and other services to all peoples of the world. They will thus realize disproportionate gains in wealth and power relative to Ameirca, Europe and what was once called the 'Second World'.

Time and Space

• There is only one time: now
• There is only one place: here
• The spread of smartphones simultaneously decrease the impact of distance toward zero as they increase the impact of time toward infinite.
• As the real-time social mobile web destroys all traditional barriers inherent in time and space for the globe's population, they increase the importance of presence for the individual.

Mobile

• Mobile first, web second is a fallacy. If it does not exist, centrally, on the mobile web, it does not exist.

[More laws to follow...]