the smartphone wars

Top 10: What Apple Television really means

How will Apple, the iPad, the iPhone, the App Store and its cousins in the Android universe and elsewhere change television? Well, I'm glad you asked.

My top 10 changes in television viewing and accessing habits for 2015:

  1. The majority of our spend on "television" programming will be on subscriptions and specific programs which are available to us anytime, in any location, on any device we choose.
  2. Television shows will have a simultaneous 'second video channel'. That is, as you watch on the 'big' screen, you interact with friends, with other viewers and with those responsible for the program on your tablet (or smartphone).
  3. Every program will offer a continuous feed which includes video that allows you to stay in constant contact with the show itself. 
  4. Similarly, even standard sitcoms, realtiy programs and talk shows will be available on a subscription basis, a one-time purchase basis (e.g. yesterday's episode) and offer a variety of for-purchase packages. Think of purchasing only the top 10 list portion of the David Letterman show, or of paying for a subscription for a continuous web feed of Survivor.
  5. During the course of a 'season' of a particular show, games will be available, optimized for tablets and smartphones, that are based on that show and which provide rewards not just for a specific player (e.g. you win a seat for our next live taping), but which allow game players to alter the course of the show itself. Yes, if enough players reach Level 10 of the new Lost game, we will re-stage the final episode.
  6. DVRs will not exist.
  7. Physical meeting spaces, such as pubs, will aggregate smartphone user activity on a localized basis. Programs will leverage this and offer contests between different locations and groups during the initial run of a program.
  8. Viewers will regularly have personalized control over camera angles, audio feeds and video feeds.
  9. Facebook popularity will be the primary determinant in whether a show lives or dies.
  10. A recommendation engine, such as via Netflix, will include a service that provides users with beween 1-3 shows that they can watch at a particular time. The user will actively request this seeming limitation of choice.