the smartphone wars

USA! The US holds 40% of the world's brand value

According to these people, these are the 500 most valuable brands:

  • Google
  • Microsoft
  • Walmart
  • 497 others

and of these, 167 of the 500 companies are based in the US -- with a value of just over 40%.

The United States tops the list with 167 of the world’s leading brands and an estimated brand value of $1.3 trillion (40.6 percent of the global total). Only the European Union nations as a whole come close, with 30.2 percent of the leading 500 global brands, a value of $991 billion.

Japan ranks second, with a brand value of $324 billion, 10 percent of the world total. France is third with 39 brands valued at $243 billion, 7.4 percent of the world total. Germany is fourth, the U.K. is fifth and Switzerland is sixth. China comes in seventh with 18 brands and a total brand value of $99 billion, just 3 percent of the world total and less than a tenth of the US brand value. The BRICs - Brazil, Russian, India and China - have a total brand value of $275 billion, 8.4 percent of the world total, and roughly 20 percent of US brand value.