We are not talking enough about Apple or about iPhone ($AAPL)

Submitted by brian s hall on 25 January, 2012 - 11:59

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The haters will tell you that "Apple is a marketing company!" We hear that Apple users are eager to be part of a cult. And always...that bloggers just write about Apple.

All false.

In fact, we are probably not writing enough about Apple or the iPhone.

Yes, in light of Apple's record breaking-destroying-shattering-smashing historic quarterly earnings that were revealed yesterday, everywhere on the web will likely be inundated with all things Apple.

Such as this from The Big Picture:

• Apple reclaimed the title of the world’s most valuable company $415B vs Exxon Mobil’s $413B

• The $97.6 billion in cash that $AAPL has is higher than the market value of $448 of the companies in the S&P 500. (Capital IQ)

• This was the 2nd highest profit quarter of any company ever. ExxonMobil’s Q3 08 profit of $14.8 billion needed $147 barrel oil and $140 billion in revenue. (WSJ)

• Sales rose 73% to $46.3 billion — so much for the law of big numbers working against them (Golson)

• In 2009, Apple sold more iPhones than it did in 2007 and 2008 combined. In 2010, Apple sold more iPhones than it did in 2007, 2008, and 2009 combined. Last year, Apple sold 93.1 million iPhones, slightly more than it did in in 2007, 2008, 2009, and 2010 combined (Matt Richman)

• Apple’s profit of $13.1 billion was equal to their revenue in Q4 2010

• If Apple was a country, its market cap would make it 29th biggest nation, its annual revenue would make it the 52nd, its cash position 66th, and its earnings 79th, in terms of GDP (Global Macro Monitor)

• Apple’s profits ($13 billion) exceeded Google’s entire revenue ($10.6 billion) (Manjoo)

• Google would activate 59,653,187 Android-based devices during Apple’s fourth calendar quarter. Apple has said that iPod touch sales make up more than half of all iPod sales. That means Apple sold at least 7.7 million iPod touches. And that number, plus 37.04 million iPhones and 15.43 million iPads, means iOS outsold Android last quarter. (Matt Richman)

• Apple sold three times as many iPads as Amazon sold Kindle Fires (Tech Crunch)

Thing is, when you look at the trends, we probably aren't talking about Apple enough and are, in fact, spending too much time talking about Windows Phone, Samsung, Android et al.

I looked at the Google Trends over the past 30 days for iPhone and its accepted competitors. The trend is clear: iPhone destroys the competition when it comes to people searching. It's not even close, dear reader. But on the "news" side, where humans are writing and posting about iPhone and its competitors, it's much closer.

That means...we're actually giving too much love, time and focus to iPhone's competition. Customers, however, aren't swayed. They want iPhone.

Despite what I've written, apparently no one is searching for the Nokia Lumia nor is anyone writing about it. Time for Microsoft to crank up the marketing spend.

Android vs iPhone! That is what the News trend (at bottom) reveals. We write just as much about Android as iPhone. As far as (potential customer) searches go, however, it's not even close (top trend line).