UPDATE: TechCrunch reported on this two hours ago. I missed it. Course, I'm sure they didn't convey this with my panache.
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When I get that "personal" letter from Brand X executive at mega-corp, I always always always think...they are doomed. Some group of people, likely with the aid of outside consultants, decided, given all the shit flying right at them that maybe, just maybe, they could make it all bright and sunny by 'reaching out' to normal people, like normal people.
In the smartphone wars, dear reader, the big money will come by destroying existing industries, not building new ones. Keep that in mind. And now, for a very special edition of AT&T writes to Brian, the letter in full:
David Fine
Dear ----
September 8, 2010
I am writing to thank you for choosing AT&T for your wireless service, and to update you on exciting plans we have to make your wireless experience even better.
You already know that AT&T covers 97% of all Americans. And as an AT&T customer, you have access to the nation's fastest mobile broadband network; a mobile broadband network that allows you to talk and browse the web at the same time; and seamless access to over 20,000 AT&T Wi-Fi hotspots - more than any other U.S. wireless provider.
But you may not know the extent of our plans to improve your experience. In 2010 alone, we plan to invest between $18 and $19 billion in our wireless and wireline networks across the country. In fact, we've invested more in our networks over the last three years than any of our U.S. competitors. We've already upgraded our cell sites to enable faster mobile broadband speeds when paired with expanded backhaul, and we plan a similar upgrade at the end of the year that will enable even faster speeds.
We're not stopping there. We are also adding thousands of new cell sites, expanding mobile broadband coverage to millions of customers, installing enhanced fiber backhaul, and increasing the capacity of our data network. Not only do these enhancements provide a better experience today, but they also enable a seamless migration to our next generation of mobile broadband - LTE.
What this means to you is simple: better coverage where it matters most, and fast access to information on the go.
Your satisfaction is always our number one goal. If you have any needs or questions about what AT&T can do for you, I invite you to stop by your local AT&T store, visit att.com, or come tell us what you think at www.facebook.com/ATT.
Again, thank you for being our customer.
Sincerely,
David Fine Vice President and General Manager AT&T - Illinois & Wisconsin Region
Submitted by Jim Anderson (not verified) on 8 September, 2010 - 20:44.
I would like to call this guy and invite to spend a day with me to find out that my iPhone does not work with his service. Anyone know his number?? I will call him.
calling David
Submitted by Jim Anderson (not verified) on 8 September, 2010 - 20:44.I would like to call this guy and invite to spend a day with me to find out that my iPhone does not work with his service. Anyone know his number?? I will call him.
Even with the number you'd have to switch networks first
Submitted by brian s hall on 8 September, 2010 - 22:27.and phone